Fad’s & Phonies.

Fad diets & “weight loss” companies are here to stay. People will always want a quick fix no matter what. Type diet into google and you’ll get six hundred and seventy-seven million results in less than a second. No wonder people are confused. Let’s look at some of the most popular ones today and dig a bit deeper into the pros and cons:

· Low Carb

· Low fat

· Atkins diet

· Paleo

· Baby food diet

· Forever living

· Slim world

· Weight watcher

· Gluten free

· Herbal Life

. Isagenix

The above is a few of many and guess what? They all work. But are they sustainable over time? For some people (a small minority) they are. These are the people that swear by their way of eating you hear the diet they’re on before you see them. It’s their way or no way at all.

I understand why they would think this, they’ve got results, so why can’t we? Well everybody is different. Different people have different preferences. Sustainability is the key here.

So why do they work you might be asking yourself at this point. Well, all fad diets create what’s known as a calorie deficit. Calorie deficit just means you’re burning off more energy (calories) than you are taking in.

So if I cut carbs or fats from my diet, I’m mostly cutting calories, and that’s why I’m losing weight.

The Problem and why most of them for a lot of people are not successful in the long term are listed below, you may relate to one or more of the below, I know I have in the past.


The reasons.

. NOT SUSTAINABLE:

if you like eating carbs and go on a low-carb diet what are your chances of success? Slim.

· DEPRIVE YOU OF FOODS YOU LOVE:
If you go on a whole food diet and want to eat like a caveman or women but love a dairy milk or a bit of chocolate cake every now and again does this mean failure and result in a week-long binge?

· NO VARIETY:
Chicken rice and broccoli for breakfast, lunch and dinner anybody??? Fuck that, leave that shit to the bodybuilders.

· CREATE GOOD FOOD V BAD FOOD MENTALITY:
There are no bad foods. Yes, I said it. Moderation, moderation, moderation. Eat well most of the time and the food you enjoy (pizza ice-cream and chocolate in my case) some of the time. Get balance; it takes time. Be patient.

· TOO RESTRICTIVE:
I’m on the meal plan, I’m off the meal plan, I’m back on the meal plan, and I’m off it again. Ah, I’ll start Monday.

· THEY BLAME A PARTICULAR FOOD GROUP:
Overconsumption of calories is the problem. Let’s take sugar for example. If sugar were the problem, we’d be walking around with bags of it and tablespoon or a note rolled up.

· TOO BIG OF A DEFICIT:
If you go cutting out an excessive amount of food straight off the bat where do you go from there when the results stop happening?

I’ll Tell you where a place called starvation central. You’ll still lose weight, but you’ll be miserable and be eating like a pigeon for the foreseeable future.

· YOU DON’T LEARN ANYTHING:
If I hand you a meal plan, and then you’re out with friends at a restaurant, but the menu doesn’t match the meal plan, and you want to stay on track what will you do? Education is critical.

· WHEN YOU FALL YOU FALL HARD:
Hands up who’s failed miserably over and over again when it comes to fat loss. Enough said (note I also had my hand up as I’ve tried and failed plenty of times in my early years as a coach)

SOME EXAMPLES OF FAD DIET APPROACHES & NOT SO HONEST WEIGHT-LOSS COMPANIES.